“5 MIN READ” to Take Your Personal Brand from 0 to 100!

Imagine doing nothing and making billions out of anything you write or post? 💸

Nov 12, 2024

Have you ever noticed how creators like Ranveer Allahbadia, Alex Hormozi, Ankur Warikoo, and Iman Gadzhi have turned content creation into a successful career?

I’ve been following their content for over 6 years now and have been impressed. About four years ago, I began decoding the math of personal branding, and I’m currently documenting my learnings in this roadmap. (banner)

Step 1: Define Your Purpose

By "define your purpose," I mean, what's your niche? Finding your niche often starts by identifying your passions, strengths, and the unique value you bring to the table.

- Start by understanding what you stand for.

- Ask yourself: What are my values, strengths, and passions?

- Knowing this is a 1^st step to build your brand.

For example, my purpose is to create value and build digital assets.

It might need you to take some time off, but it's the quickest way to make the most out of your content. (stating from my personal experience)

GRAPH/ PIE CHART

Step 2: Identify Your Audience

Now, figure out who’s going to connect with your content—this means identifying your target audience. Once you nail that down, you’ve hit the G-spot (I mean THE GOOD SPOT)!

Ask yourself:

- Who would benefit from my knowledge and expertise?

- What industries am I targeting?

This will help you tailor your content and messages to resonate with your audience.

P.S. Defining your target audience isn’t easy, so start by posting content and gradually refine your audience.

For example, I started as a model, actor, and anchor, and now I’ve shifted to being a marketing entrepreneur. HUGE SHIFT IN AUDIENCE, YOU SEE!

Step 3: Set Up Your Digital Presence

First, you need to figure out which platform suits you best. If writing comes naturally to you, start with LinkedIn and Twitter. If you're more into video content, consider YouTube, Instagram, or Facebook. And if you’re comfortable sharing your life in real-time, then Snapchat might be the right choice for you.

BONUS BABY!

Since you've made it this far, I want to share some bonus tools that have worked for me 👇

- Canva: Excellent for designing graphics for social media.

- ChatGPT: Great for generating ideas and content.

- Notion: Perfect for organizing thoughts and projects.

- Claude: Another useful AI tool for various tasks.

- NoteGPT.io: Helpful for note-taking and summarizing content.

- Perplexity: A free AI-powered answer engine that gives accurate and real-time answers to any question.

- Magic Camera: Ideal for shooting content via iPhone.

- Adobe Podcast: Great for refining audios.

These tools can really help streamline your content creation process!

If you have been procrastinating your personal branding journey and need a personalized kick, I’ve got your back every step of the way!